Earning Customer Loyalty Thru
In-Mall Sponsorship
Play
Area Power
Highlighted in the above photograph, a Children’s
Soft Foam Play Area is a free, enclosed play
venue found in a shopping center or mall. They
usually include colorful soft foam sculptures
for climbing, jumping and exploring, as well
as comfortable seating for parents.
The popularity of these venues has exploded
over the last few years and they are now considered
a “must-have” by most mall owners.
The “power” of these family-focused
venues lies in their proven ability to increase
mall traffic and attract and retain visitors.
Advertising and promotion of family-friendly
products at these busy venues has become a highly
effective new form of advertising.
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